Unico Company Update - 6/4/01

[UNICO <htmlun@thestockadvisor.com>]

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COMPANY UPDATE -

UNICO is happy to announce the release of a new product offering. Our
Independent News subsidiary will now be offering a unique and valuable
service to local advertisers. Through an arrangement with large, national
printers with in four states, The Independent News will now be offering
local advertisers the opportunity to cost effectively compose, print and
mail glossy inserts through its weekly newspapers.

Additionally, this arrangement allows The Independent News the
opportunity to provide these incredibly effective advertising vehicles
for businesses in other newspaper markets as well. With a vast network of
contacts through its many associations including IFPA (Independent Free
Papers of America) and MACPA (Mid Atlantic Community Papers Association)
The Independent News is in prime position to drastically increase revenue
over the next twelve months with these exciting new products. With a
circulation of over 90,000, The Independent News will begin running
promotions for these new products in its papers beginning next week.
Through word of mouth and internewspaper networking, several prospects
have already begun gearing up to utilize these flyers. In addition to
glossy, many other configurations will be available for advertisers
including detach cards, coupon booklets, tab size offset flyers and more.

The Independent News will later this summer begin publishing a monthly
glossy magazine to compete with publications like The Consumer's Shopping
Guide and Clipper Magazine. "While these other publications have cropped
up in markets all over the country, they must charge considerably more
for their ads than what we'll be able to offer," says Joe Nicastro.

With the market dominance of The Independent News, built in overhead and
lower than solo mail insert delivery cost, this product should generate
market buzz as an incredible value.

Aside from large papers like the New York Times and USA Today, smaller
papers don't often include this type of product capability into their
mix. Knowing that traditional newspaper revenue streams like Display
Advertising "ROP", client provided inserts and classifieds are only the
tip of the "earnings iceberg", UNICO remains on the cutting edge in its
pursuit of growth.

 

Best Wishes,

Joe Nicastro

President

 

Visit www.unicoholdings.com, www.21stcenturymarkets.com/uico.htm, and
www.21stcenturymarkets.com/091200uicospotlight.htm to learn more about
Unico.

If you have any questions, email us at info@unicoholdings.com.

____________________________

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licensed or registered legal or investment advisors, and therefore cannot
and will not make any representations or recommendations whatsoever. All
readers are encouraged to seek professional advice from a licensed
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herein.

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